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Agenda

Wednesday, October 22

Time Activity
4:30 p.m. – 5:00 p.m. Registration
Location: Bluemont Foyer
5:00 p.m. – 5:15 p.m. Welcome & Introductory Remarks
Steve O'Keeffe, Founder, GovMark Council
Location: Bluemont Meeting Room
5:15 p.m. – 6:15 p.m. Federal Market Overview

Katell Thielemann, Government Research Director, Gartner
Location: Bluemont Meeting Room
6:30 p.m. – 7:30 p.m. Reception at Salamander Resort
Location: Salamander Library
7:30 p.m. – 10:00 p.m Dinner at Salamander Resort
Location: Waterford Room

Thursday, October 23

Location: Bluemont Foyer
Time Activity
8:00 a.m. – 8:30 a.m. Registration & Networking Breakfast
8:30 a.m. – 8:45 a.m. Morning Welcome
Steve O'Keeffe, Founder, GovMark Council Location: Bluemont Meeting Room
8:45 a.m. – 9:45 a.m. Do You Want to Go to Jail? Government Event Ethics
Location: Bluemont Meeting Room

Like the law, the rules surrounding government event ethics are the same for everyone. You can't give Feds more than $20 in gifts – which includes food and beverage. So, Georgetown cupcakes and valet parking are out. Hosting at the Ritz or Hay Adams drives questionable optics. So how do you distinguish your program from the pack and remain compliant?

This primer on government ethics will ensure you and your marketing investments stay on the right side of the bars. Further, it will provide you with real insight on how to attract the right government decision makers without Georgetown cupcakes and exclusive CIO lunches.

Rich Beutel, Senior Policy Advisor/Counsel, House Oversight and Government Reform Committee
Location: Bluemont Meeting Room
9:45 a.m. – 10:00 a.m. Networking Break
10:00 a.m. – 11:00 a.m. Symposiums, Forums, & Brainstorms
Location: Bluemont Meeting Room

With an increasing number of events popping up around the Beltway, it is critical to cut through the market noise. Engage in a discussion with your industry peers on how to build a compelling program, discuss hot-button topics, and exchange best practices on engaging and securing government speakers.


Patrick Burns, Senior Director, NetApp



Ginger Kessler, Federal Marketing, Brocade



Tricia Putbrese, Senior Director Public Sector and Healthcare Marketing, Symantec
11:00 a.m. – 12:00 p.m. Things That Make You Go Ooh – Part I: Amazon Your Agency
Location: Bluemont Meeting Room


Tricia Davis Muffett, Senior Leader Global Public Sector, Amazon Web Services



Steve O’Keeffe, Founder, GovMark Council
12:00 p.m. – 12:15 p.m. Networking Luncheon
12:15 a.m. – 1:00 p.m. Things That Make You Go Ooh – Part II: Exciting New Acts
Location: Bluemont Meeting Room


Tricia Davis Muffett, Senior Leader Global Public Sector, Amazon Web Services



Steve O’Keeffe, Founder, GovMark Council
6:00 p.m. – 7:30 p.m. Reception at Salamander Resort
Location: Middleburg Foyer & Terrace
7:30 p.m. – 10:00 p.m. Dinner at Salamander Resort
Location: Middleburg Ballroom

Friday, October 24

Time Activity
8:30 a.m. – 9:00 a.m. Networking Breakfast Location: Bluemont Foyer
9:00 a.m. – 9:45 a.m. Roll Up, Roll Up WIIFM?
Location: Bluemont Meeting Room

Nicole Burdette, Principal, 11mark
David Hantman, General Manager, MeriTalk
10:00 a.m. – 3:00 p.m. Interactive 2015 Marketing Planning Workshops
Book your appointment at the marketing planning spa ahead of time. 30 minutes and an hour appointment options
*We will contact you ahead of time about prep for these sessions.
12:00 p.m. – 1:00 p.m. Networking Luncheon
3:00 p.m. – 3:15 p.m Closing Remarks

Please note that agenda is subject to change.