What keeps the DHS CISO up at night? Why and how does Jeff make IT purchasing decisions? Get inside the customer’s head to get ahead.
Steve O'Keeffe [moderator] Founder MeriTalk
Jeff Eisensmith Chief Information Security Officer Department of Homeland Security
10:00 a.m. – 10:15 a.m.
10:15 a.m. – 11:00 a.m.
State & Local: Innovation and Hyper Growth
Look outside the Beltway for super innovation IoT and agile breakthroughs. What’s hot, what’s new, and how to win in state and local?
Dan Verton [moderator] Executive Editor MeriTalk
Karen Borosky Senior Marketing Manager, SLED East NetApp
Don Upson President Upson Technology Group
11:00 a.m. – 11:15 a.m.
11:15 a.m. – 12:00 p.m.
Lead Generation: How to Fill the Pipeline
How do you balance leads, awareness, and thought leadership? How do you cut through the BS to understand which lead-generation programs deliver real value? How do you measure success? What’s working and what’s not?
Nicole Burdette [moderator] Principal 11mark
Milo Speranzo Director Strategy and Compliance Avnet Government Solutions
Melissa Hardt Senior Director, Field & Global Marketing Splunk Inc.
12:00 p.m. – 1:15 p.m.
Lunch and Keynote
The Gartner Government Guru serves up appetizing perspectives that’ll stimulate your tech taste buds.
Katell Thielemann Government Research Director Gartner
1:15 p.m. – 1:30 p.m.
1:30 p.m. – 2:15 p.m.
New President, New Federal CIOs: What's in Store?
We're about to get a whole new class of Federal CIOs – as today's execs jump to the private sector at the end of this administration. That means new challenges and new opportunities in equal measure. How do you ride the wave of change to double your happiness?
Guy Davis [moderator] Director of Programming MeriTalk
Andrew Bryden Chief Marketing Officer CSRA Inc.
Michael Hettinger Managing Principal Hettinger Strategy Group LLC
2:15 p.m. – 2:30 p.m.
2:30 p.m. – 3:15 p.m.
Digital/Content: What’s New and What’s Working?
Content is king – but distribution is queen. How do you create engaging content and how do you get it in front of the right eyeballs? Let’s discuss new, innovative, effective, and affordable approaches.
Steve O'Keeffe Founder MeriTalk
Kirk Brown Publisher GovTechWorks
Lacy Cooper Account Manager MeriTalk
Mark Meudt Vice President Communications and Marketing General Dynamics Information Technology
3:15 p.m. – 4:00 p.m.
Events: How to Throw the Best Parties?
So many events, so little time. How do you cut through the noise and guarantee your event will be the winner? In this session we’ll discuss how to build a winning program, fill the seats, and make your event a must attend.
Caroline Boyd [moderator] Director, Government Events MeriTalk