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Agenda

Thursday, October 13

Time Activity
8:30 a.m. – 9:00 a.m. Registration & Breakfast
9:00 a.m. – 9:15 a.m. Welcome and Introductory Remarks

Steve O'Keeffe
Founder
MeriTalk

9:15 a.m. – 10:00 a.m. Voice of the Customer: DHS CISO Jeff Eisensmith

What keeps the DHS CISO up at night? Why and how does Jeff make IT purchasing decisions? Get inside the customer’s head to get ahead.

Steve O'Keeffe [moderator]
Founder
MeriTalk

Jeff Eisensmith
Chief Information Security Officer
Department of Homeland Security
10:00 a.m. – 10:15 a.m. Networking Break
10:15 a.m. – 11:00 a.m. State & Local: Innovation and Hyper Growth

Look outside the Beltway for super innovation IoT and agile breakthroughs. What’s hot, what’s new, and how to win in state and local?

Dan Verton [moderator]
Executive Editor
MeriTalk

Karen Borosky
Senior Marketing Manager, SLED East
NetApp

Don Upson
President
Upson Technology Group

11:00 a.m. – 11:15 a.m. Networking Break
11:15 a.m. – 12:00 p.m. Lead Generation: How to Fill the Pipeline

How do you balance leads, awareness, and thought leadership? How do you cut through the BS to understand which lead-generation programs deliver real value? How do you measure success? What’s working and what’s not?

Nicole Burdette [moderator]
Principal
11mark

Milo Speranzo
Director Strategy and Compliance
Avnet Government Solutions

Melissa Hardt
Senior Director, Field & Global Marketing
Splunk Inc.
12:00 p.m. – 1:15 p.m. Lunch and Keynote

The Gartner Government Guru serves up appetizing perspectives that’ll stimulate your tech taste buds.

Katell Thielemann
Government Research Director
Gartner

1:15 p.m. – 1:30 p.m. Networking Break
1:30 p.m. – 2:15 p.m. New President, New Federal CIOs: What's in Store?

We're about to get a whole new class of Federal CIOs – as today's execs jump to the private sector at the end of this administration. That means new challenges and new opportunities in equal measure. How do you ride the wave of change to double your happiness?

Guy Davis [moderator]
Director of Programming
MeriTalk

Andrew Bryden
Chief Marketing Officer
CSRA Inc.

Michael Hettinger
Managing Principal
Hettinger Strategy Group LLC

2:15 p.m. – 2:30 p.m. Networking Break
2:30 p.m. – 3:15 p.m. Digital/Content: What’s New and What’s Working?

Content is king – but distribution is queen. How do you create engaging content and how do you get it in front of the right eyeballs? Let’s discuss new, innovative, effective, and affordable approaches.

Steve O'Keeffe
Founder
MeriTalk

Kirk Brown
Publisher
GovTechWorks

Lacy Cooper
Account Manager
MeriTalk

Mark Meudt
Vice President
Communications and Marketing
General Dynamics Information Technology

3:15 p.m. – 4:00 p.m. Events: How to Throw the Best Parties?

So many events, so little time. How do you cut through the noise and guarantee your event will be the winner? In this session we’ll discuss how to build a winning program, fill the seats, and make your event a must attend.

Caroline Boyd [moderator]
Director, Government Events
MeriTalk
4:00 p.m. Cocktail Reception
Avnet
NASCIO

Please note that agenda is subject to change.