Keynote Presentation : State & Local Government: Growth in a Moderating Market
Rishi Sood, Vice President, Government, Gartner

This presentation will highlight the key business and technology issues shaping the State and Local Government market.  The presentation will provide important insight on major technology rankings, leading modernization activities, and key solution opportunities within the major agency segments (Tax, Health, Human Services, Public Safety, Justice, and Transportation).  The presentation will provide IT spending projections and important insights into the changing competitive landscape.

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Next Generation Military Leadership IT Priorities
CAPT Thomas Logue, Department Chair, U.S. Naval Academy Department of Computer Science

Dedicated to remaining on the leading edge of research and technology, the US Naval Academy Department of Computer Science provides an exciting curriculum that meets the needs of newly-appointed naval officers serving in the fleet. GovMark Council is honored to welcome CAPT Thomas Logue, department chair and master instructor, to the Offsite Conference agenda. CAPT Logue will offers his insights on the IT priority areas for the next generation of military leadership from the Naval Academy itself, as we enjoy the beauty of the Academy grounds from the Officers’ & Faculty Club on Thursday evening.

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Prescription for Reform: The Leadership Role of States in Healthcare IT
K. Meredith Taylor, MPH, Director, HIMSS Congressional Affairs

In an election year taking place during an era of ever-increasing healthcare costs, calls for healthcare system reform will clearly continue to dominate the discussion.  Healthcare IT serves as an enabler in this effort - empowering public and private health systems alike to lower costs and enhance patient outcomes.  This session will offer insights into the leadership role states are taking in the healthcare IT arena - serving as laboratories for health information exchange activities. Additionally, the discussion will delve into the interdependencies between Federal policies and funding, as well as state-level programs and operations.  You'll leave this session with insights into the state and federal roles and activities surrounding healthcare IT.

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All Hazards, All Stakeholders: Defining Your Customer in “Homeland Security”
Tom Moran, Executive Director, All Hazards Consortium

While protecting our country is a national effort, homeland security and emergency management take place on a very local level.  It’s not just about counter-terrorism and information sharing, but rather program integration across individual agencies with varying constituent priorities.  And don’t forget the question of funding initiatives that must address not only homeland defense, but also emergency management.  In this session, learn how to define your customer and develop messaging that addresses stakeholders across levels of government.

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Your Own Big Top:  Symantec Government Symposium
Patrick Burns, Director of Public Sector Marketing, Symantec

Focused on building a thought leadership event that truly spoke to government decision makers’ hot-button issues, Symantec partnered with government and industry to design and host the Symantec Government Symposium.  Focused on Critical Connections on the Cyber Frontier, the day-long event attracted more than 500 government attendees.  Learn how Symantec made it happen and how you can join the 2009 Symposium.

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The Ballot Box – What the Elections Mean for IT
Chas Phillips, Office of Congressman Tom Davis (R-VA), Committee on Oversight and Government Operations
Jason Scism, Office of Congressman Darrell Issa (R-CA), Committee on Oversight and Government Operations

In 2008, 35 U.S. Senate seats will be up for grabs, including 23 Republican seats and 12 Democratic seats – the largest open seat gap between the parties in 50 years.  What’s on the table?  A full legislative agenda and priority set that could significantly impact not only how we do business, but also what business we conduct.  How will the elected officials translate their states’ priorities into a new Federal agenda?  Get out your crystal ball as we consider the possibilities.

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The $64,000 Question – How Do You Generate Good Leads?
Steve O'Keeffe, President, O'Keeffe & Company, moderator
Steve Bolster, Director of Strategic Alliances, Cassatt Corporation
Jennifer Held, Federal Field Marketing Manager, NetApp
Kim Hower, Senior Field Marketing Manager, VMware, Inc.
Christine Schaefer, Director of Marketing, DLT Solutions

While strategy is nice, there’s no getting away from marketing’s responsibility to generate qualified sales leads.  How do you access qualified lists?  What are effective and ethical offers/incentives?  How do you manage your internal database?  Net net, how do you translate outbound communications into customer commitments in the government market?

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Federal Marketing "Buck Stops Here" Study: How much should you invest in Federal IT Marketing + 2009 Marketing Investment Forecast
Nicole Burdette, Director of Research, GovMark Council

With 2009 just around the corner, how will you spend your marketing dollars?  What amount should you invest?  Where?  GovMark Council will help guide your decisions with results from phase two of our marketing investment study.  We’ll reveal the marketing tactics and associated spend of organizations* of varying size and IT focus.  And, we’ll go back to basics – reviewing our members’ perspectives on the value various marketing communications tools deliver to achieve specific objectives.

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What’s In Your Lunchbox?
If two heads are better than one, consider the value of eight.  At this working lunch, you’ll have your choice of roundtable discussions in which to participate.  We’ll cover a few of the most pressing issues facing all of us today – building/justifying budgets, communicating with sales, and deepening customer relationships.  And, don’t worry about missing out on the other conversations, as each table will report back to the group on the best practices and avoidable pitfalls they’ve identified.

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Coffee Talk
Tricia Davis-Muffett, Vice President of Federal Marketing, Unisys
Adam Vasquez, e-Marketing Director, Robbins-Gioia

Still thirsty for new ideas?  At this working breakfast, we’ll share ideas around Web 2.0.  Going beyond setting up a Facebook or myspace profile, how can you leverage these virtual communities to deepen relationships with customers and drive sales leads without compromising your offline brand?  Share ideas and propagate rumors around the table – then, report them out to the rest of the room.

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Program subject to change. Please check back often as we will continue to update the website.