Personalization: How to Give Them What They Want and Get What You Need

The 2011 GovMark offsite took place December 1-2 at Keswick Hall in Charlottesville, Va. Thank you to all who attended.

IT's not about IT anymore.

In our digital democracy, Feds specialize in cyber, cloud, telework, data centers, mobility, IPv6. Okay, so how do marketers separate fish from fowl? How do we work out who's buying what so we can attract real qualified buyers? Print advertising's dead. Decision makers don't fool with Web 2.0. They're immune to e-mail. There are too many events – and how do you get people out of the sessions and into your booth?

The sold-out 2011 GovMark offsite provided sessions on personalization, getting through in e-mail, and turning impressions into qualified leads. Attendees heard from National Geographic on commercial email trends as well as the wizards at Gartner on what's ahead for Fed IT in 2012. All this, and the best opportunity to network with government marketing leaders.

Presentations are available for download below and photos are in our photo gallery.