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Agenda

Thursday, October 22

Time Activity
12:00 p.m. – 12:45 p.m. Registration & Networking Luncheon
12:45 p.m. – 1:00 p.m. Welcoming Remarks
Guy Davis
Director of Programming
MeriTalk
1:00 p.m. – 2:00 p.m. Federal Market Overview

Katell Thielemann
Government Research Director
Gartner
2:00 p.m. – 2:15 p.m. Networking Break
2:15 p.m. – 3:15 p.m. Cloud Cook Off
It takes a village to sell the cloud – how do you cut through the noise? It's about the Hill, it's about CIOs, it's procurement, it's about FedRAMP – but most importantly, it's about qualified leads and building high-value relationships. Attend to get the 411 on how to win in cloud computing.

Tony Summerlin
Senior Advisor
Federal Communications Commission (FCC)

Steve O'Keeffe
Founder
GovMark Council
3:15 p.m. – 3:30 p.m. Networking Break
3:30 p.m. – 4:30 p.m Cyber Custard
OPM, Snowden, Hillary Clinton – government's cyber vulnerabilities are the talk of the nation. How do you navigate CDM, TIC, Einstein, HSPD-12 to craft a message that grabs decision makers' attention? Where do you go to connect with the CISOs? Attend to get the G2 on how to win in cyber security.

David Hantman
General Manager
MeriTalk

Dr. Michaela Iorga
Senior Security Technical Lead for Cloud Computing
National Institute of Standards and Technology
4:30 p.m. – 6:30 p.m. Free Time
6:30 p.m. – 7:30 p.m. Networking Reception
7:30 p.m. – 7:45 p.m. Top Chefs – 2015 Program Success
Marketing profressionals share highlights of their most successful 2015 programs and what they look forward to next year.
7:45 p.m. – 10:00 p.m. Dinner at Keswick Hall

Friday, October 23

Time Activity
9:00 a.m. – 9:30 a.m. Registration & Networking Breakfast
9:30 a.m. – 9:45 a.m. Morning Welcome

Dan Verton
Executive Editor
MeriTalk
9:45 a.m. – 10:45 a.m. FITARA Fricasee
The new CIO empowerment act is changing decision-making dynamics. OMB has identified the baseline and timeline. CIOs have their marching orders. Attend to get the skinny on FITARA and what it means for your marketing programs.

Nicole Burdette
Principal
11mark
Rich Beutel
Principal
Cyrrus Analytics LLC
10:45 a.m. – 11:00 a.m. Networking Break
11:00 a.m. – 12:00 p.m. Thought Leadership – Iconoclasts
12:00 p.m. – 1:00 p.m. GovMark Sam Awards and Networking Luncheon

Rich Beutel
Principal
Cyrrus Analytics LLC
Dr. Michaela Iorga
Senior Security Technical Lead for Cloud Computing
National Institute of Standards and Technology
Anil Karmel
Chief Executive Officer
C2 Labs Inc.
1:00 p.m. – 1:15 p.m Closing Remarks

Please note that agenda is subject to change.