The 2013 GovMark spring luncheon and executive program took place April 11 at The Tower Club Tysons in Tysons Corner, Va. Thank you to all who attended.
Download the "Selling to Uncle Sam: The 2013 Federal IT Marketing Investment Survey" report here.
Download the opening presentation.
Life After Tradeshows Part II – One Step Further
As we all know, Federal tradeshows are facing reduced attendance and in some cases, closing their doors. Agencies are restricting conference and event attendance as budgets tighten and ethics concerns take center stage. At the GovMark Offsite in December, a group of your peers shared their perspectives and approaches they are exploring to replace the dying tradeshow and conference portion of their traditional marketing programs. Now, let’s take the conversation one step further. As Feds attend fewer shows, how are they keeping up with technology changes and finding new solutions to support their agencies? How/where can we interact with them and offer our input? What’s the best way to get information to Feds and how do they cut through the vendor clutter? And, what are the best forums for engagement, in an increasingly restrictive environment?
Photos can be found in the photo gallery.